You searched for: "" but we corrected it to "*"

The results has been filter on Tags containing Indirect Measures.
ANA has found 1 results for you, in 4147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Public policy and measuring the 'open-ended' situation

The object of this paper is to illustrate how research can assist in the field of public policy. The problems inherent in measuring open-ended situations where demand can be infinite are discussed. The need to use a variety of secondary measures to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Mike Arnott, Emer Rodnight
September 1, 1974