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Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Darren Hanson, Gaelle Bertrand
Company: Kantar
November 11, 2018
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Citation

Hanson and Bertrand (2018a, November 11). Intelligence amplification. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/intelligence-amplification