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Research papers

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Michel Barjanski, Jean-Louis Laborie
September 1, 1978
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Citation

Barjanski and Laborie (1978a, September 01). A low-cost approach to the development of a new sales management tool (French). ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool-french-


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean-Louis Laborie, François Charton
June 15, 1994
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Citation

Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/media-observer


Research papers

Direct interviewing versus postal questionnaires (French)

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires (French). ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires-french-


Research papers

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robert Parturier, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Parturier and Laborie (1987a, June 15). Europe 1. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/europe-1


Research papers
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
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Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company


Research papers

Direct interviewing versus postal questionnaires

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
×

Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires


Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976
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Citation

Laborie, J. (1976a, March 01). Some experiments in collecting and using qualitative data. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/some-experiments-in-collecting-and-using-qualitative-data