Resources Library by ANA

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Peter Hutton

Company: IPSOS

August 23, 1981

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Richard S. Halpern

Company: The Coca-Cola Company

August 23, 1981

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

Profit from thinking!

The central thesis of the paper is that the profitability of research companies is hindered because market research is not perceived as a profession, either by those who sell research or by those who buy it. The most significant expression of this...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Hazel Kahan

August 23, 1981

Budgeting to determine the profit contribution

This paper is a discussion in broad terms of the first two of these areas and in particular, the interaction between the two. Research data is one of the key inputs of the marketing planning process. However as with advertising or below-the-line...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Bill Blyth

August 23, 1981

Introduction

The papers themselves will be of interest and value to delegates. The scene will be set by a careful positioning of research within strategic marketing planning - a paper from an experienced international researcher corporate planner in an American...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: John R. Goodyear

August 23, 1981

Improving the profitable use of continuous research

It is probably relatively easy to assess the need for such information when it is only used in-house, but how does an organisation which provides a service to the public at large assess the value of the research it disseminates? This question arose...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Mary Bartram

August 1, 1981

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman

Company: Veldkamp Marktonderzoek

August 1, 1981

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Paul Almetti, Michel Bertoux

August 1, 1981