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Research papers

Always on

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc. (New York) developed a new paradigm. The paradigm incorporates current as...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Howard R. Moskowitz, Jeffrey Ewald
Company: Moskowitz Jacobs Inc.
September 23, 2001

Research papers

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001
Authors: Ney Luiz Silva, Nelsom Marangoni
May 1, 2001

Research papers

The impact of networking

The ESOMAR Congress 2000 deals with networking and its impact on business and society.

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000

Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000

Research papers

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Christian Reber
September 1, 1999

Research papers

Living in the slow lane?

This paper questions the contribution that new information technology has made to the “sharp end” of the media business at the interface between the buyers and sellers of advertising. Although the author argues that the basic processes of...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Robert Hulks
November 11, 1996

Research papers

IT in customer service

This paper presents the adoption of information technology in Customer Service and its verification through the application of an adapted Guttman scale. The Scalogram analysis is a validity test of a hierarchical scale for the functionality and...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Christine Domegan
November 1, 1996

Research papers

Multi media

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
November 1, 1996

Research papers

Marketing for new technologies

Information Technologies can be considered as a single market, constituted by many interdependent market areas. It is a multidisciplinary market, more and more complex to understand from a technological point of view but also from a marketing point...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Luc Rouach
Company: MSM
June 15, 1996