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Research papers

Marketing and research in the Arab World

This paper aim at illustrating the challenges felt by blue chip FMCG companies in formulating their marketing mix strategies in today's Arab markets, giving examples of the question marks facing its products, pricing and promotional policies. The...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Bob Williams, Mansour Elganady
June 15, 1987
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Citation

Williams and Elganady (1987a, June 15). Marketing and research in the Arab World. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/marketing-and-research-in-the-arab-world


Research papers

Lancia 1984 grand galá

Before the Lancia Grand Gala 1984 can be presented within the framework of brand promotion activity it is necessary, indeed absolutely essential, to define the background. Above all, the overall auto market is as we shall see in direct contrast to...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Tino Biglia, Franco Cagnasso
November 6, 1985
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Citation

Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/lancia-1984-grand-gal-


Research papers

Bank staff

Bank marketing activity, certainly in the UK, has accelerated in the last decade from a trickle to a flood. The competitive pressures among the banks and from other organisations, notably building societies, have led to a profusion of new products...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Roger J. Stubbs
February 1, 1985
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Citation

Stubbs, R. J. (1985a, February 01). Bank staff . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/bank-staff-


Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984
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Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/plans-or-markets-the-future-of-socialist-countries


Research papers

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Venxatakrishna V. BeIlur
June 15, 1984
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Citation

BeIlur, V. V. (1984a, June 15). Do-it-yourself products for home improvement/repair. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/do-it-yourself-products-for-home-improvement-repair


Research papers

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/retail-introduction-of-new-products


Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978
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Citation

Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/psychographics-and-retail-banking


Research papers

Some thoughts of the past

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

Catalogue: Seminar 1978: The Business Of Advertising
Author: John Treasure
June 1, 1978
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Citation

Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/some-thoughts-of-the-past


Research papers

Estimating the cost effectiveness of advertising

I have taken you through our decision process by which we arrive at an advertising budget. On the way we have checked out the total business, developed the basic business strategy, supported the development of an appropriate marketing strategy, and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Malcolm A. McNiven
June 1, 1978
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Citation

McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising