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Research papers

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Felix Serrano Alda
June 15, 1992
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Citation

Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/added-value-products


Research papers

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development
Author: Felix Serrano Alda
June 15, 1990
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Citation

Alda, F. S. (1990a, June 15). Youth segmentation and attitudes towards different financial entities. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/youth-segmentation-and-attitudes-towards-different-financial-entities