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Research papers

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Karel Jan Alsem, Jan C. Reuyl
June 15, 1991
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Citation

Alsem and Reuyl (1991a, June 15). The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-expansion-of-broadcast-media-in-the-netherlands-effects-on-the-advertising-expenditures


Research papers

Predicting market shares and competitive behaviour using samples of different markets

This paper deals with short-term forecasting of market shares using market share models. The predictive power of market share models is a subject that has received considerable attention in marketing literature. However, hardly any attention has been...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl
October 26, 1987
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Citation

Alsem, Leeflang and Reuyl (1987a, October 26). Predicting market shares and competitive behaviour using samples of different markets . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/predicting-market-shares-and-competitive-behaviour-using-samples-of-different-markets-