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Research papers

Data standardization, data warehousing and data mining

The paper describes the process of standardization adopted in the last three years by the Center for Information about the Media (CIM) to unprove the quality and safety of data exchanges coming from audience surveys. The data are collected by field...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Christian Lemer, Renée Lokker
October 20, 1998
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Citation

Lemer and Lokker (1998a, October 20). Data standardization, data warehousing and data mining. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-standardization-data-warehousing-and-data-mining


Research papers

MNC

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998
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Citation

Castilla and Lacabe (1998a, October 20). MNC. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mnc


Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation, especially in the communications and media domains. While there are global changes happening, there remain massive disparities in uptake and availability between markets. Equally,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone
October 20, 1998
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Citation

Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/researching-the-process-of-change


Research papers

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Sheila Byfield
October 20, 1998
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Citation

Byfield, S. (1998a, October 20). Towards total communications strategies: Is media research keeping pace with change?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/towards-total-communications-strategies-is-media-research-keeping-pace-with-change-