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Research papers

No unexplored territory left on the German map

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Michael Hallemann, Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991

Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990

Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990

Research papers

Creativity in quantitative research (German)

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989

Research papers

Creativity in quantitative research

Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...

Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989

Research papers

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypotheses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypo- theses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987

Research papers

Qualitative research models in representative longitudinal studies

The call for "qualitative" research is always heard when the standardised methods which primarily measure quantitative relationships are unable to explain a change in the market or to explain it adequately. In this situation, attention is focused on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1987