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Research papers
Election research and the climate of opinion
The main thesis of this paper is that we have taken a new step toward understanding democratic elections since the early seventies. We are now in a position to understand the influence of processes of public opinion on voting behavior. The new...
Catalogue: Seminar 1986: Opinion Polls
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1986
Research papers
Standards for sophisticated international research
We would like to divide up our paper into three sections. The first section will be devoted to specific technical questions which arise in the conducting of international surveys. In the second section, we would like to use an example to show that in...
Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Jochen Hansen, Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1986
Research papers
Identifying opinion leaders (German)
This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
Research papers
Identifying opinion leaders
This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1985
Research papers
The contribution survey research can make to the decision-making process
The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
Research papers
New, surprising findings gained by indirect measurements (German)
Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumptionâare these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
Research papers
Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)
The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
Research papers
