Resources Library by ANA

Far East pharmaceutical markets as a challenge for strategic marketing

This paper is divided into four parts: The first part describes the increasing relevance of the East Asian markets: between 1990 and 1993 the gross national product of Taiwan grew by 27%; and by 44% in the People’s Republic of China. This region...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Wolfgang Esser, Matthias Fargel

Companies: Bayer AG, PSYMA GROUP AG

June 1, 1994

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Peter Winters, Martine Leroy-Sharman

June 1, 1994

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Andrew Currie, Rachel Turner

Company: Ipsos MRBI

June 15, 1993

Alcohol drinkers in Japan

This paper proposes a new technique for measuring consumer's attitudes which might have fuzzy characteristics. In most of the traditional market segmentation, multidimensional configurations are initially divided into several discrete clusters and...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Hirohiko Asano

Company: Nippon Research Center Ltd.

September 1, 1992

Reality meets expectation

The presentations this morning will give you, what I would call, a more detailed flavour of Latin America. When you intend to market consumer goods in Latin America, you should really forget about your experience in Europe. As you probably have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Cees de Soet

Company: Heineken

September 1, 1992

We eat, we drink and we buy

In 1990 Readers Digest commissioned a study on the economic and social life of seventeen countries across Europe - published in 1991 under the title Eurodata. The research was offered as a contribution of interest to marketers, government agencies,...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Albert J. Yesk

June 15, 1992

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Authors: Roger Wyss, Yves Marbeau

June 15, 1992

Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France

BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Odile Peixoto

Company: BVA Group

June 15, 1992