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Research papers
Uncovering the Why
Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...
Catalogue: Congress 2023
Authors: Cecily Mejia, Hannah Pucci, Karl Joyce
September 28, 2023
Research papers
Digital DNA: If Your Data Could Talk?
Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...
Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023
Research papers
Uncovering the Human Voice for Deep Insights
Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...
Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023
Research papers
Going Beyond Insights
Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...
Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023
Research papers
Breaking the Fourth Wall: Future Formats for Effective Advertising
How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...
Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
Research papers
Empathy and its Role in a VUCA Business World
What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...
Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
Research papers
Virtual Frontiers
?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...
Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
September 27, 2023
Research papers
