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Research papers
It's not market research. It's HBO
This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...
Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017
Research papers
Welcome to the club
This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
November 16, 2016
Research papers
Enter the experience economy
While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...
Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
Research papers
A debrief through a virtual reality window
In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...
Catalogue: Congress 2016: #WOW
Authors: Paul Labagnara, Alastair Liptrot
Company: The Lab Strategy & Planning
September 22, 2016
Research papers
Engagement on a tightrope
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...
Catalogue: Latin America 2016: Research Renovation
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
April 13, 2016
Research papers
Reliability and predictive validity in consumer neuroscience
Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...
Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
October 1, 2015
Research papers
Powerfully passive
This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
Research papers
Empowering a community to own the future
This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...
Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
September 10, 2014
Research papers
