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Research papers

Self discovery

This paper presents the case that a voyage of "self discovery" is the key to getting a new message, representing changed values, over to staff. Success comes only when staff truly understand the rationale behind the change and the benefits of it....

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Simon L. Jones
June 15, 1993
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Citation

Jones, S. L. (1993a, June 15). Self discovery. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/self-discovery


Research papers

Advanced research methods on a level with the advanced consumer

This paper presents two workshop methods that will be discussed with regard to the operating phases of the method as well as to the background, the importance and the results of these phases. It will deal with the background of the development and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Jette Heide, Birgitte Gad, Frede Jorgensen
June 15, 1990
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Citation

Heide, Gad and Jorgensen (1990a, June 15). Advanced research methods on a level with the advanced consumer. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/advanced-research-methods-on-a-level-with-the-advanced-consumer


Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research papers

The role of research in finding and keeping vital personnel

If research is to be considered a viable instrument for keeping top management informed in all areas where their decisions are needed, it must be prepared to do more than it is doing at present. Companies need more people, better people, to expand...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: David North, Natalie Corson North
August 21, 1967
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Citation

North and Corson North (1967a, August 21). The role of research in finding and keeping vital personnel. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-finding-and-keeping-vital-personnel