You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Press.
ANA has found 29 results for you, in 124 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Factor analysis as a basis for advertising evaluation

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
×

Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation


Research papers

A new approach to readership surveys

The survey which the weekly Paris-Match and the monthly Marie-Claire placed with Dorset&Co in 1957 had as its object to measure the household expenses of their readers and to compare them with the average expenses of French households. Seen from that...

Catalogue: ESOMAR Conference 1960
Author: William Bishop
June 15, 1960
×

Citation

Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-readership-surveys