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Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976
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Citation

Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/images-of-press-media


Research papers

Using consumer panels in media research

This paper examines two distinct but related hypotheses: advertising does have short term effects; and incremental exposures do have incremental effect. This paper aims at tracking the effects of TV and press on the purchase of brands by an upmarket...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Ravi Moorthy, Praveen Tripathi
October 20, 1998
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Citation

Moorthy and Tripathi (1998a, October 20). Using consumer panels in media research. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/using-consumer-panels-in-media-research


Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers

Press

Press evaluation research has been dominated by readership surveys, which aim to identify audience size, composition and reading habits. This type of research provides information for media buyers, but provides little, if any, insight into overall...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Dave Phillips
June 15, 1991
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Citation

Phillips, D. (1991a, June 15). Press. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/press


Research papers

Press advertising revenue

The main influence on gross press advertising revenue is the general health of the economy, as measured by GDP per capita. The same is not TRUE for TV. The size of the commercial audience on TV is limited both by the nature of the medium and by state...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Jane Perry
June 15, 1991
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Citation

Perry, J. (1991a, June 15). Press advertising revenue. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/press-advertising-revenue


Research papers

Journalistic developments in the use of opinion polls: Panel discussion

I should like to spend a little time not talking so much about the finer statistics of "Sunday Times" polling when the "Sunday Times" is being published, but about some of the more general problems that we have had in recent years in the British...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter Kellner
June 15, 1980
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Citation

Kellner, P. (1980a, June 15). Journalistic developments in the use of opinion polls: Panel discussion. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-1948


Research papers

A new magazine creates a new wave to a long established market

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market . ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-


Research papers

Measuring the effectiveness of advertising in the industrial press

As yet, measurements of the effectiveness of campaigns in the industrial press are rarely used, and have not always found a specific adaptation to industrial problems. A study carried out by us on the direct and indirect effects of the industrial...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Cecile Kreweras
November 1, 1979
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Citation

Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press


Research papers

Factor analysis as a basis for advertising evaluation (French)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-