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Research papers

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019

Research papers


There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016

Research papers

Radio Latin frequency

What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Juan Chasan, Orlando Riebman, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2015

Research papers

Europe's last dictatorship

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.The...

Catalogue: Congress 2007: Excellence
Authors: Paul Tibbitts, Sarah Glacel
Company: InterMedia Survey Institute
September 19, 2007

Research papers

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007
Authors: Philippe Degueldre, Dominique Vancraeynest
Company: GfK
June 3, 2007

Research papers

Innovation in estimation

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...

Catalogue: WM3 2007
Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn
Company: Mediametrie
June 3, 2007

Research papers

Today's total audio entertainment environment

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and...

Catalogue: WM3 2007
Authors: Barbara O'Hare, Fred Jacobs
Company: Nielsen
June 3, 2007

Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005

Research papers

Measuring radio's real ROI

This 'real world' study was conducted in the United States for the Radio Ad Effectiveness Lab by Millward Brown and Information Resources, Inc. (IRI), and it examined four pairs of radio and television campaigns in a range of product categories over...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Mary Bennett, James D. Peacock
June 21, 2005