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Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved April 19, 2024, from
Petrescu, R. (1986a, June 15). A better understanding of quantitative results by using qualitative methods. ANA - ESOMAR. Retrieved April 19, 2024, from
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/beyond-positioning
Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/lancia-1984-grand-gal-
Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader
, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product