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Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996
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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/sniff-tests


Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014
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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-essence-of-aroma