Resources Library by ANA

The Hendry system

The Hendry system represents a total systems approach to the analysis of the marketplace. It is based on the existence of fundamental properties of consumer preferences and competitive market structures. The paper devotes a section to each of these...

Catalogue: Seminar 1975: Market Modelling

Author: Martin K. Starr

June 1, 1975

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Ray Poynter

Company: The Future Place

November 10, 2002

Unleashing the power of place

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message.However, two principal issues limit demand for this medium. The first...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Howard Parry-Husbands, Sharyn Smith

June 14, 2004

A multidimensional analysis of consumer preference judgements related to print ads

In this paper we will restrict discussion to print ads and consider methods and models which allow to analyse constructs such as the first affective impression or emotional and/or psychological appeals of print advertisements. These constructs are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Ingo Böckenholt, Wolfgang GauI

June 15, 1984

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987

Author: Wulf Schlund

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1987

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary

Authors: Mathieu Trepanier, Jean-Philippe Lebudel

September 4, 2017

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

The focus of this paper is a re-sampling technique, namely the bootstrap, for assessing the reliability of combining data from a large number of individuals in a conjoint analysis procedure. The issue of aggregation of preferences is a crucial one in...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Etienne Bastin, Raynald Letarte, Jean Perrien

October 26, 1987

Talking the same language

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household cleansers in several West European countries,...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pedro Zaragoza

March 16, 2003

Automobile dealer distribution model

This paper develops an automobile dealer distribution model taking into consideration the unbalance in economic base and comprehensive strength among the 266 regional major cities in China.Using the different automobile-consumption policy orientation...

Catalogue: Asia Pacific 2004

Authors: Mingzhu Qi, Lin Lei

Company: KANTAR TNS Malaysia

March 28, 2004