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Research papers

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Bernard C. Bennett, Tony Wornell
June 15, 1988
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Citation

Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-lwt-investor


Research papers

Introduction

The papers themselves will be of interest and value to delegates. The scene will be set by a careful positioning of research within strategic marketing planning - a paper from an experienced international researcher corporate planner in an American...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: John R. Goodyear
August 23, 1981
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Citation

Goodyear, J. R. (1981a, August 23). Introduction. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/introduction-2134


Research papers

Corporate advertising

One of the hottest issues for advertisers and advertising agencies , in the USA as well as Europe, is now Corporate Advertising. This specific branch of advertising, which deals, not with selling products, but in building a Corporate Identity and a...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
June 1, 1978
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Citation

de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/corporate-advertising