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Research papers

An element in the choice of advertising media

Duplication is an essential element in the choice of advertising media, but in many cases, it is not known. It would thus be desirable to calculate the methods which would allow this element to be estimated. The calculation of these methods requires...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jacques Durand
June 15, 1963
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Citation

Durand, J. (1963a, June 15). An element in the choice of advertising media . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/an-element-in-the-choice-of-advertising-media-