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Research papers

Telephone, mail and other techniques

This chapter is still concerned with occasions when the ‘standard’ forms of interviewing are inappropriate, though before a fourth edition of this work appears it seems likely that such a definition will need revision. In general terms...

Catalogue: Consumer Market Research Handbook
Authors: Leonard R. England, Peter Arnold
August 1, 1986
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Citation

England and Arnold (1986a, August 01). Telephone, mail and other techniques. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/telephone-mail-and-other-techniques


Research papers

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels
Author: Y. Lambert
Company: KANTAR TNS Malaysia
June 15, 1972
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Citation

Lambert, Y. (1972a, June 15). The SOFRES 10,000. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-sofres-10-000