Resources Library by ANA

Managing marketing information

Marketing information systems, tools, techniques, and technologies all hold the promise that better market information will become available more quickly in order to make better marketing decisions. In this paper it is argued that the use of...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Wil Wurtz

June 15, 1992

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1992

Mystery shopper research

Mystery shopper research (or mystery buyer research) is an often underestimated instrument with respect to its various applications. In industries where personal selling is the most important or one of the most important marketing mix variables, MSR...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

June 15, 1991

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

June 15, 1991

A practical guide to survey research in East Europe and The USSR

This paper presents a synthesis of the BBC World Service's experience over the past two or three years in conducting quantitative research in Eastern Europe. The focus is not on any one of the dozen or so surveys which we have done in the region, but...

Catalogue: Conference 1991: International Marketing Research

Author: David Ostry

Company: British Broadcasting Corporation (BBC)

June 15, 1991

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: François Libmann

June 15, 1990

ARF guidelines for newspaper audience studies

This document specifies ARF’s guidelines for syndicated and proprietary newspaper audience studies. It is recommended that newspaper audience studies use the procedures outlined in this document and that these studies be subjected to rigorous...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990