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Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Report on qualitative research on deodorant concepts

The research was required to assist in deciding betweenvarious approaches for the promotion of a newly-developeddeodorant in either Roll-on or Aerosol form or both. Theresearch was required both to provide some backgroundunderstanding of the market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
×

Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1