You searched for: ""

The results has been filter on Tags containing Food Industry.
ANA has found 162 results for you, in 275 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Qualitative research on chesswood creamed mushrooms

Creamed mushrooms are of increasing importance within thecanned mushroom sector, and information is required onconsumer attitudes and usage of creamed mushrooms. Thebasic objectives of this research were to provide aqualitative 'model' of usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
×

Citation

, C. (1972a, October 03). Qualitative research on chesswood creamed mushrooms. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-chesswood-creamed-mushrooms


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
×

Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-


Research reports

Qualitative research on Trophy Bar and launch commercial

Mars have developed a new chocolate bar, called Trophy,with a wafer filling and containing nuts (peanuts).For these two commercials have been produced, intendedjointly to launch the product. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
×

Citation

, C. (1973a, September 03). Qualitative research on Trophy Bar and launch commercial. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-trophy-bar-and-launch-commercial


Research reports

Toffee Crisp commercial research

The general purpose of this research was to obtainconsumer reactions to four new 15-second commercialsfor Toffee Crisp: 'China Shop', 'Skeleton', 'Chandelier', 'Chimney' The commercials portrayed situations in which the 'crunching effect' of eating a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 12, 1973
×

Citation

, C. (1973a, November 12). Toffee Crisp commercial research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/toffee-crisp-commercial-research


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
×

Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
×

Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
×

Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread