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Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Qualitative research on new concepts for chocolate biscuit countlines

Rowntree Mackintosh wishes to introduce a cheap, goodvalue chocolate biscuit countline distributedthrough grocery outlets predominantly in multipacksof 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on new concepts for chocolate biscuit countlines . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-concepts-for-chocolate-biscuit-countlines-


Research reports

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on soft furniture for Gee Advertising Ltd.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-


Research reports

Qualitative research into Curtain Tracks

Harrison Cowley Advertising Ltd., requirebackground information relating to attitudesand behaviour in the Curtain Track market, inorder to aid in the development of an advertisingcampaign for Harrison-Beacon Ltd. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Curtain Tracks. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-curtain-tracks


Research reports

Supplementary notes for discussion of future ideas about Littlewoods trading

These notes are intended to sketch out some of thechanges that are taking place in consumer attitudes andbehaviour towards shopping. The bulk of available evidence makes it clear that these attitudes and behaviourare undergoing major changes, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Supplementary notes for discussion of future ideas about Littlewoods trading. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/supplementary-notes-for-discussion-of-future-ideas-about-littlewoods-trading


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts


Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags