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Research reports

Pilot qualitative research on Project FF

This report sets out the findings from Pilot Qualitativeresearch of Project FF. Six provisional concepts wereexamined. The objectives of the Pilot were: 1. To screen reactions to the concepts,indicating whether their form wasappropriate, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Pilot qualitative research on Project FF. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/pilot-qualitative-research-on-project-ff


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/vim-advertising-research


Research reports

Qualitative research on Belladonna

Licensing difficulties made use of the name Della Francescaimpossible, and a subsequent piece of research showed thenames Carrissimo and Belladonna were unsuitable because of theirhigh association with other products. Further research wasrequired to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 16, 1974
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Citation

, C. (1974a, December 16). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10487


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development


Research reports

Qualitative research on Grillocin deodorant

The objectives of this research cover 3 broad areas:1. Examination of the basic concept ofthe G factor product; 2. Examination of the alternative consumerpropositions/executions amongst theappropriate target groups;3 . Examination of the actual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant


Research reports

Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.

Previous research has indicated some weaknesses in theimagery of Birds Eye Garden Peas and highlighted a possiblegap in the market for larger, more substantial frozen peasto compete with distributors' own brands, processed peasand canned peas.Some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-report-on-i-q-f-marrowfat-peas-prepared-for-birds-eye-food-ltd-


Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974
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Citation

, C. (1974a, November 01). Report on qualitative research on disinfectant wipes. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-disinfectant-wipes


Research reports

Psycho-synectic research into the potential for impregnated tissues

The general purpose of this research was twofold:Firstly, to generate with consumers asmany products lead as possible which arein one way or another related to ImpregnatedTissues.Secondly, to indicate at a preliminary levelwhich of those...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Psycho-synectic research into the potential for impregnated tissues . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-the-potential-for-impregnated-tissues-