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Research reports

Qualitative research on 'Trek' animatics

A new chunky chocolate bar has been developed by Rowntree Mackintosh Ltd. Three concepts in the form of VCR Animaticswere produced as possible forms for launching Trek.About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on 'Trek' animatics. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trek-animatics


Research reports

Research on dietary potatoes

Birds Eye has developed starch-reduced reformed potatotechnology which can be used to produce consumer productsfor in-home preparation, and it is believed that theseproducts could have a strong appeal to slimmers.This research was conducted to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 12, 1975
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Citation

, C. (1975a, September 12). Research on dietary potatoes. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-on-dietary-potatoes


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative research into creative developments for Mcvitie's fruit shortcake

Masius, Wynne-Williams and D'Arcy MacManus are in theprocess of developing a new advertising campaign for 'McVitie's fruit Shortcake' which capitalizes on thedrift away from chocolate and luxury biscuits, towardscheaper 'plain' biscuits and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1975
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Citation

, C. (1975a, July 21). Qualitative research into creative developments for Mcvitie's fruit shortcake . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcvitie-s-fruit-shortcake-


Research reports

Qualitative research into the visual appearance of carcass meat and meat approximations

Colworth Research Laboratory is currently progressingthe development of approximations to natural meat usingvegetable protein and reformed carcass meat.In order to act as a guide to development, informationis required into the visual criteria which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Qualitative research into the visual appearance of carcass meat and meat approximations . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-visual-appearance-of-carcass-meat-and-meat-approximations-