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Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-five-pints


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research reports

Qualitative research on Project Jupiter

Project 'Jupiter' is a pseudo-alcoholic (2% level) softdrink for the 12-15 year-old market. These concepts were available as pulse slides, packs, andproduct descriptions. The general purpose of this research was to test theseconcepts prior to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-jupiter


Research reports

Qualitative research on Holsten

Holsten currently market three products in the UK. These beers have never been supported by advertising in theUK. There is a possibility that the brand(s) may be advertisedin the near future. Research is now needed to help in thepreparation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research on Holsten. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-holsten


Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on a new square 1 litre orange squash pack for Sainsbury's . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-square-1-litre-orange-squash-pack-for-sainsbury-s-


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch


Research reports

Qualitative research for Puff desserts

Unilever Research Laboratories have developed a newdesert intended to appeal to children which are currentlyknown as 'Puff Desserts'.  This piece of research looks at children's reactions tothe new product. The specific research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts