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Research reports

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research amongst pipe smokers in the New York area . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-amongst-pipe-smokers-in-the-new-york-area-


Research reports

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-


Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project D.C.I. (Part 2). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/project-d-c-i-part-2-


Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research reports

Qualitative research on project 525

Project 525 includes a number of pf Large Whiff extensions under the Manikin House name. Three specific concepts were examined in this research: Manikin Slims, Mild Blend Manikin Slims, and Long Johns. The objectives of the research were to evaluate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on project 525. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-525


Research reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Following a re-launch of Park Drive Tipped with a new pack and gift coupons, a number of follow-up advertisements have been created to be adapted for press and posters. The treatments are: 'The Big Taste', 'The Rich Taste', 'Gift Wrap' and 'At Last'....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on follow-up advertisements for Park Drive Tipped. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-follow-up-advertisements-for-park-drive-tipped


Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971
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Citation

, C. (1971a, March 02). Qualitative research on American blend cigarettes. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-american-blend-cigarettes


Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Cigar project 514

The general objectives of this research were to examine cigar smokers' reactions to a Senior Service Cigar. The specific objectives were to examine:1. Feelings about 'Senior Service' amongst different age groups of cigar smokers.2. Reactions to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1971
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Citation

, C. (1971a, January 10). Cigar project 514. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/cigar-project-514