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Research papers

Qualitative research on new Manikin pack designs

Following research in July 1972 (Project 525), a newribbed pack for Manikin has been designed was undertaken in order to: 1) Evaluate responses to the new ribbed packrelative to the current design; 2) Compare the new ribbed pack with another pack...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on new Manikin pack designs. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-manikin-pack-designs


Research reports

Quantitative research on four new packs for Schweppes Shandy

Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Quantitative research on four new packs for Schweppes Shandy. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/quantitative-research-on-four-new-packs-for-schweppes-shandy


Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


Research reports

Qualitative research into National Westminster 'Bankophobia' concepts

The Agency has prepared a number of advertisingexecutions for the National Westminster Bank, andwish to test responses. to some press materialspecifically comprehension of 'Bankophobia' as ' the theme of the campaign.The research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into National Westminster 'Bankophobia' concepts . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-bankophobia-concepts-