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Research reports

Qualitative research on Kleenex tissues

The objectives of this research were:1. To find out respondents' brand preferences andreasons for selecting a particular brand of tissues;2. To look at preferences in pack sizes and reasonsfor these preferences, probing the relative importanceof such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 28, 1974
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Citation

, C. (1974a, January 28). Qualitative research on Kleenex tissues. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues


Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Further qualitative research on imported brands. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-imported-brands


Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Report on Super C development. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/report-on-super-c-development


Research reports

Qualitative research on Grecian 2000 in the U.K.

Combe Inc. is a manufacturer of a hair colorantproduct, Grecian 2000, which is marketed in the US and which, unlike other dyes and tints,works in a cumulative way by progressively depositingcolor on and within the hair until the desiredhair shade is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1974
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Citation

, C. (1974a, January 01). Qualitative research on Grecian 2000 in the U.K.. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grecian-2000-in-the-u-k-


Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
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Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Beecham's powders with menthol

The present research is concerned to further investigateconsumer reactions to the Beecham's Powders withMenthol concept. As this new menthol variant wouldbe marketed in different packaging to thestandard Powders, the research also undertook toexamine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). Beecham's powders with menthol. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-with-menthol


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Qualitative research on Caramac Guardsman

Marketing have developed a new design wrapper and bar for2p Caramac, aimed at children aged 8 and under, incorporatinga guardsman design on both the wrapper and the bar. Theywish to carry out consumer research to determine reactionsto these in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Caramac Guardsman. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-guardsman


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms