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Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-icon-experiments


Videos

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Massimo Cealti
June 15, 2015
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Citation

Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-does-your-brand-smell-like-


Videos

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Sinead Jefferies
June 15, 2014
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Citation

Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-