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Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973

Research papers

An element in the choice of advertising media

Duplication is an essential element in the choice of advertising media, but in many cases, it is not known. It would thus be desirable to calculate the methods which would allow this element to be estimated. The calculation of these methods requires...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jacques Durand
June 15, 1963