Resources Library by ANA

Citizens of the European Union

Our experience shows that there is a marked difference between the Personal Care area and Food and Drink. Although specific personal care habits differ by country (as referred to in the paper) in general they are similar enough for exactly the same...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Rick Holder

Company: KANTAR TNS Malaysia

June 15, 1994

The waking up of sleeping beauty flora by the kiss of prince researcher

A case history showing how a multifacetated methodology along with a close relation between research and marketing can contribute to strategic marketing decisions in the case of the salvation of a brand in an increasing competitive and changing...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Teresa Monjardino, Graça Galamba

Company: Unilever

June 15, 1991

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Klaus Nemetz

Company: IMAS International GmbH

June 15, 1989

The need for a systematic approach to product optimisation and flavour development research

This paper discusses in practical terms the problems which can affect research in the area of product optimisation and flavour development, as viewed from the standpoint of an agency researcher specialising in food and drink research. The...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Philip Crofts

Company: FDS International Ltd

June 15, 1989

Latent market positions

Market segmentation often requires that different sets of variables are taken into account. Examples are demographic, psychographic or behavioral variables. A combination of complicated techniques (e.g. canonical analysis, cluster analysisis and...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Dirk Sikkel

June 15, 1989

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Klaus Nemetz

Company: IMAS International GmbH

June 15, 1989

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Janet Katz, Charles A. Rhodes

Company: MEMRB

June 15, 1987

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Michael G. Vineall, Clara Origlia

August 23, 1981

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980