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Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
May 14, 2018
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Citation

Oliveira and Rodrigues (2018a, May 14). Brain systems and brand experiences. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences-9297