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The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
November 27, 2017
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Citation

Furniel , Milanez, Baffa and Gennari (2017a, November 27). The future of life insurance. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-future-of-life-insurance-9198


Research papers

The future of life insurance

Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the...

Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
September 2, 2017
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Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-future-of-life-insurance


Research papers

The scope method

To whom do brands belong nowadays? Without a doubt, organizations have legal rights over brands, but the stewardship of the brand's destiny does not depend exclusively on the organization's will any longer: consumers and non-consumers - ultimately,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Camila Holpert, Claudia Furniel
June 15, 2015
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Citation

Holpert and Furniel (2015a, June 15). The scope method. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-scope-method