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Research papers

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996
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Citation

Kvaal and Djupvik (1996a, June 15). Prediction of customer segments with Neural Nets. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/prediction-of-customer-segments-with-neural-nets