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Research papers

The position of marketing research in Czechoslovak firms

The paper is divided in three parts. The first part creates the base by defining a background of our companies, of our economy and typical starting positions at the beginning of the transformation process. These are important information for the...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Vladimir Vavrecka
June 15, 1992
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Citation

Vavrecka, V. (1992a, June 15). The position of marketing research in Czechoslovak firms. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-position-of-marketing-research-in-czechoslovak-firms