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Research papers

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Raimondo Boggia
Company: GPF Research
June 15, 1991
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Citation

Boggia, R. (1991a, June 15). Values and trends of the over 50's in Europe. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/values-and-trends-of-the-over-50-s-in-europe


Research papers

Pan-European opportunities in the grey market

This paper aims to demonstrate that opportunities exist on a pan-European basis for certain market sectors to increase business through targeting the over 50s. Three sectors have been chosen, crossing a span of industry and market types. Research...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Barbara Martin, Graham Staplehurst
June 15, 1991
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Citation

Martin and Staplehurst (1991a, June 15). Pan-European opportunities in the grey market. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/pan-european-opportunities-in-the-grey-market


Research papers

Wohndorf Laar

The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Bernhard Brandhorst
June 15, 1991
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Citation

Brandhorst, B. (1991a, June 15). Wohndorf Laar. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/wohndorf-laar