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Research papers

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
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Citation

Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/new-trends-on-healthcare-research-in-latin-america


Research papers

Post-Covid Healthcare in Latin America

It is not difficult to set a list of the abrupt changes that we have seen in the medical practiceduring this pandemic. However, which of these changes have been merely circumstantial, andwhich are trends that will grow and consolidate over time? This...

Catalogue: Dynamic. Diverse. Digital
Authors: Diego Casaravilla, Florencia Rojo
Companies: Fine, Fine Argentina
June 20, 2022
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Citation

Casaravilla and Rojo (2022a, June 20). Post-Covid Healthcare in Latin America. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/post-covid-healthcare-in-latin-america


Research papers

The healthy priorities project

The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players,...

Catalogue: Latin America 2020 - Insights Festival
Authors: Diego Casaravilla, Luca Bon, Ana Maria Mendez
Companies: Fine, Toluna, Save the Children
October 19, 2020
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Citation

Casaravilla, Bon and Mendez (2020a, October 19). The healthy priorities project. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-healthy-priorities-project


Research papers

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
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Citation

Weber, Mota and Antonacachi (2019a, April 07). Looking inside the Digi-Qual Toolbox. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox