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Research papers

Cultural differences in consumer decision making

This paper seeks to determine whether research methods developed within a Western conceptual framework can be applied to understanding decision-making among Asian consumers.The authors focus on two methods with theoretical foundations in consumer...

Catalogue: Asia Pacific 2005
Authors: David G. Bakken, Vincent G. Breglio
Company: Harris Interactive (Europe)
March 13, 2005

Research papers

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006
Authors: Holland Hofman Brown, Renee Smith
Company: Harris Interactive (Europe)
October 8, 2006

Research papers

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence
Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper
Company: Harris Interactive (Europe)
September 19, 2007

Research papers

Socio-medical research into hypothermia among the elderly

This paper deals with a case history, which we believe comprises an unusual, if not unique application of the skills of a commercial market and social research company to the field of Medical Research. We will show how the concept of using sample...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: H. J. Taylor, J. T. Hanvey
Company: Harris Interactive (Europe)
September 1, 1973

Research papers

Research for public transport investment

This paper discusses two major aspects of research for public transport investment. These are the provision of comprehensive and detailed journey data by all modes of transport for individual origin/destination areas, and the measurement of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
September 1, 1974

Research papers

The Bayesian revolution in marketing research

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was first proposed in the 18th century by Thomas Bayes,...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: David G. Bakken
Company: Harris Interactive (Europe)
February 27, 2005

Research papers

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005

Research papers

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: N. Spencer, Mervyn Flack, Peter Bartram
Company: Harris Interactive (Europe)
February 1, 1975

Research papers

Predicting the unpredictable

Tipping points, viral marketing, the butterfly effect - Marketers today want to understand and take advantage of these 'emergent' phenomena. Outside of marketing research, innovative social and computer scientists have developed a new approach to...

Catalogue: Congress 2005: Making A Difference
Authors: Roger A. Parker, David G. Bakken
Company: Harris Interactive (Europe)
September 21, 2005