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Magazines

Research World (July/August 2005)

Research World is devoting a considerable section of this summer’s issue to market research in the ‘lost continent’. In what some people may denounce as an unforgivable concession to business convention, we have taken a pragmatic...

Catalogue: Research World 2005
Author: ESOMAR B.V.
August 1, 2005
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Citation

B.V., E. (2005a, August 01). Research World (July/August 2005). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/research-world-july-august-2005-


Research papers

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
June 15, 1986
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Citation

Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector