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Research papers

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: J. H.M. Cockayne
Company: Acumen Fieldwork
February 1, 1975
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Citation

Cockayne, J. H. (1975a, February 01). The creative role of research in developing new marketing opportunities . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-creative-role-of-research-in-developing-new-marketing-opportunities-


Research papers

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Jean Quatresooz
February 1, 1975
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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Study of attitudes and behaviour of agents

The part played by agents in the Company's sellingoperation dictates that except in the introduction of newservices like the personal loan, it is to the agents thatthe Company must look for increased turnover - and, indeed,the agent is in some degree...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Study of attitudes and behaviour of agents . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/study-of-attitudes-and-behaviour-of-agents-


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept


Research reports

Qualitative research on reactions to Barclaycard press advertising stimuli

The general objectives of this research were to test out reactions of Barclaycard holders to some press advertising stimuli, with a view to providing some guidance on the optimum ways of encouraging holders to use Extended Credit. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 7, 1971
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Citation

, C. (1971a, January 07). Qualitative research on reactions to Barclaycard press advertising stimuli. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-reactions-to-barclaycard-press-advertising-stimuli