Resources Library by ANA

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Peter Lovatt

June 15, 2014

Bringing the invisible to light

I have been raped so many times that I have lost a count of it. The police tells me that if I indulge in such ‘wrong’ things then I am bound to be treated this way’’ said a 19 year old boy during a focused group discussion in New...

Catalogue: Congress 2014: What Inspires?

Author: Pallavi Dhall

June 15, 2014

Inspiring the senses

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the presenters advocate a rethinking of current research paradigms in the industry and suggest an...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Oliver Schieleit, Massimo Cealti, Gabriele Niemann

Company: Symrise AG

November 13, 2011

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005

Authors: Carolina Dennin, Susana Marquis

Companies: KANTAR TNS Malaysia, Unilever

October 23, 2005

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 28, 2004

The market for health and nutrition in China vs. the USA and India

This paper focuses on the Chinese consumer, who they are, how they handle their health and nutrition and what kind of choices they make to create a healthy lifestyle for their families. Where applicable, the Chinese shoppers are compared with...

Catalogue: Asia Pacific 2002

Author: Linda Klabacha

December 1, 2002

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa

Company: Nielsen

November 10, 2002

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: David Bradford, Lisa Kindig

Company: Itracks

September 22, 2002

From rags to riches

This paper outlines how qualitative research, using projective techniques, has been used to overcome cultural barriers of discussing the taboo subject of female hygiene. The technique delivered a deep understanding into means of breaking ingrained...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Loula Zaklama, Mohamed Saada

Companies: RadaResearch & Public Relations Company, Procter & Gamble

September 22, 2002