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Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/creating-a-better-everyday-life


Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
×

Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/creating-a-better-everyday-life-12155


Videos

Collaboration to win: Agile insights approaches

Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of...

Catalogue: Latin America 2020 - Insights Festival
Authors: Renata Bendit, Sara Rodriguez
Companies: Toluna, Colgate-Palmolive
October 19, 2020
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Citation

Bendit and Rodriguez (2020a, October 19). Collaboration to win: Agile insights approaches. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/collaboration-to-win-agile-insights-approaches


Videos

Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020
Author: Lester Sualog
September 15, 2020
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Citation

Sualog, L. (2020a, September 15). Unlocking concept writing success. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/unlocking-concept-writing-success


Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/gen-z-some-like-it-old


Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
×

Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
×

Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Videos

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
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Citation

Mukherjee and Roy (2019a, November 04). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does--10972