Resources Library by ANA

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Antonie Luijten, Peter Kempe

Company: GfK

February 1, 1997

Developing new panel services for retailers

This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Allan Breese

Company: KANTAR TNS Malaysia

February 1, 1997

Retail audit techniques in an underdeveloped economy

This paper will discuss how procedures and techniques employed in the United States and Western Europe were adapted successfully in setting up retail audit services in Venezuela. First, the paper will include an historical assessment of the...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Edomond J. Saade

May 5, 1991

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development

Author: Alberto Hernandez

June 15, 1990

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development

Authors: Scott Edgett, Steve Jones

June 15, 1990

Managing a research company towards standard services and consultancy

In the most recent years demand for services to business enterprises has significantly grown because of various factors. Market research and management consultancy have both profited by this growth but the link between these two services still...

Catalogue: Seminar 1988: Business To Business Research

Author: Carlo Erminero

Company: Demoskopea

June 15, 1988

From agency to consultant

This paper has the appearance of a check list. It might well serve that purpose for a market research agency when composing a more or less standardised offering to the parties in a given marketplace. In the context of this seminar it is meant to make...

Catalogue: Seminar 1988: Business To Business Research

Author: Kees Fiolet

Company: IBM Corporation

June 15, 1988

The emergence of business omnibus services

This paper seeks to describe the conditions which have led to the emergence of various business omnibus services in the UK. It describes the change in British industrial activity which has led to new product development which in turn has led to new...

Catalogue: Seminar 1988: Business To Business Research

Author: Linda Nathan

Company: Marplan Forschungsgesellschaft mbH

June 15, 1988

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Geneviève van Kesteren, Jacques Maringe

June 15, 1988