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Research reports

Qualitative research on the curry market

The research reported here was carried out to examine theattitudes towards and use of curry powder and pre-prepared curries with the general objectives of:1) Drawing up a consumer model of the market,suggesting a segmentation which could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 6, 1972
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Citation

, C. (1972a, May 06). Qualitative research on the curry market. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-curry-market


Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
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Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-segmentation


Research papers

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Bergonier's paper. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/comment-on-h-bergonier-s-paper


Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-